Wine Industry

5 Questions with Banfi CEO Cristina Mariani-May

Watch Banfi CEO Cristina Mariani-May talk about the following five subjects:

  1. On investing in environmental efforts and social responsibility
  2. On making a product that stands out from the pack
  3. On educating the retailer and consumer
  4. On embracing the millennial generation and social media
  5. On where Banfi will be in 10 years

This video was produced by Wine Enthusiast TV.

Joe Janish is Director of Public Relations for Banfi Vintners, a Certified Specialist of Wine (CSW), and a veteran of the wine industry for over 20 years. He launched one of the first wine blogs back in 1997, the now-defunct “Wine Dictator,” and cut his teeth on his grandfather’s homemade wine. He still keeps a copy of Wine for Dummies nearby for reference.

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