Watch Banfi CEO Cristina Mariani-May talk about the following five subjects:
- On investing in environmental efforts and social responsibility
- On making a product that stands out from the pack
- On educating the retailer and consumer
- On embracing the millennial generation and social media
- On where Banfi will be in 10 years
This video was produced by Wine Enthusiast TV.
Joe Janish is Director of Public Relations for Banfi Vintners, a Certified Specialist of Wine (CSW), and a veteran of the wine industry for over 20 years. He launched one of the first wine blogs back in 1997, the now-defunct “Wine Dictator,” and cut his teeth on his grandfather’s homemade wine. He still keeps a copy of Wine for Dummies nearby for reference.