Natura Wines Partners with The National Forest Foundation to Plant 10,000 Trees
For each bottle of Natura’s organic wine that is purchased during the month of April (Earth month), Natura Wines will donate to the National Forest Foundation for the planting of a native tree in a national forest in need of reforestation.
Old Brookville, NY, March 31, 2016
Natura Wines, produced by Emiliana Organic Vineyards, the world’s leading organic winery, and the National Forest Foundation (NFF) have announced their partnership to restore forests by planting 10,000 trees throughout National Forests in the U.S. in 2016. The partnership will begin this spring, and will focus on shared values of bringing people together and promoting the protection and enjoyment of our National Forests.
The program is anchored in the natural fit between the core principles of Natura and the NFF. Kicking off in earth month, each time a bottle of Natura wine is purchased, Natura will donate to the National Forest Foundation to plant a native tree in a national forest in need of reforestation, up to 10,000 trees.
“Natura is a brand that is constantly inspired by nature and is born from a philosophy that you get back what you put into the earth,” said Lauren Marano, Natura Wines’ Brand Director. “Our consumers also tend to be mindful and lovers of all things outdoors – so for us, it makes total sense to leverage our synergies and support such an action-oriented initiative.”
“We are pleased to partner with Natura to expand our reforestation efforts in 2016. Partners like Natura help us address reforestation needs on our National Forests and help to enhance the many benefits that National Forests provide to the American public,” said Bill Possiel, NFF President.
About Natura Wines
Natura, imported by Banfi Vintners, is the #1 imported organic wine brand and is produced by Emiliana Organic Vineyards, the world’s leading organic winery. It is a top 10 brand in the Chilean category, showing incredible momentum and the strongest growth trends among top players in the segment. Natura produces a range of well-balanced, sustainable wines with new world style and sophistication. Certified organic by IMO, produced with 100% organically grown grapes and vegan friendly – a statement of quality and purity. For more information, visit http://www.naturawines.com or contact PR Director Joe Janish at jjanish(at)banfi(dot)com or 516-686-2569.
About the National Forest Foundation
The National Forest Foundation (NFF) promotes the health and enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and Americans’ outdoor experiences. Since 2009, the NFF has achieved $112 million of its $125 million goal in conservation impact to restore America’s National Forests and expand community engagement nationwide. The NFF educates millions of Americans each year through programs, partners, social media, and other ways. http://www.nationalforests.org.
Joe Janish is Director of Public Relations for Banfi Vintners, a Certified Specialist of Wine (CSW), and a veteran of the wine industry for over 20 years. He launched one of the first wine blogs back in 1997, the now-defunct “Wine Dictator,” and cut his teeth on his grandfather’s homemade wine. He still keeps a copy of Wine for Dummies nearby for reference.