For the sixth straight year, Riunite is supporting Tragedy Assistance Program for Survivors (TAPS) from May through July, promoting the organization via a record-breaking 3,500 displays in grocery stores and liquors stores across the USA.
The message “This is R Moment To Support TAPS” headlines a striking, patriotic red-white-and-blue visual (attached) that will decorate the displays.
“Six years ago when we had the idea to leverage Riunite’s best-selling season (summer) to increase awareness for TAPS,” says Charles Dellavecchia, Portfolio Director at Banfi Vintners, U.S. importer of Riunite, “we hoped it would resonate with Americans’ strong sense of patriotism and support for the families of fallen heroes from Memorial Day to Independence Day. It’s done that and so much more.”
Riunite also sponsored TAPS events, such as their annual golf outing and gala, and promoted the organization at Army and Air Force Exchange Service (AAFEES) accounts nationwide. Cumulatively, through donations, point-of-sale, and advertising, Riunite has contributed over $1,700,000 in support to TAPS.
“On top of the contributions made by our team, our distributor partners raised – on their own — another $60,000 for TAPS through the years,” says Dellavecchia. “It’s that kind of selflessness and generosity that inspires us to continue the program.”
In addition to supporting TAPS with in-store displays and special messaging on the Riunite Facebook page to its 340,000+ followers from Memorial Day through July 4th, Riunite will also make a donation to TAPS for every bottle sold during that time period.
Since its founding in 1994 by bereaved military families, TAPS has helped more than 50,000 grieving military family members and their caregivers. TAPS provides peer-based emotional support, grief and trauma resources, seminars for adults, Good Grief Camps for children, connections to community-based care, casualty casework assistance, and a 24/7 resources and information help line for all who have been affected by a death in the Armed Forces. Services are provided free of charge. For more information, go to www.taps.org or call the toll-free resource and information help line at 800.959.TAPS (8277).
Joe Janish is Director of Public Relations for Banfi Vintners, a Certified Specialist of Wine (CSW), and a veteran of the wine industry for over 20 years. He launched one of the first wine blogs back in 1997, the now-defunct “Wine Dictator,” and cut his teeth on his grandfather’s homemade wine. He still keeps a copy of Wine for Dummies nearby for reference.